Branding your business is no longer limited to slapping your logo on some pens and mouse pads and handing them out at the latest convention. Forward thinking companies are turning to emotional branding to get their message across and to strengthen their relationships with customers. By using emotional branding in your marketing efforts you will be creating messages that appeal directly to your audience’s desires, needs and aspirations. When your customers make this kind of connection with your company they will be far less likely to defect to your competitors and in some cases become...