#boycottstupidity

I won't listen to anymore an Elton John's song. At least not consciously. (Hard promise to keep ...) Everything starts from an interview by Domenico Dolce where he said: "I'm not convinced about children of chemistry, synthetic children, rented uterus, seeds selected from a catalog." I don't go ahead with the explanations since the reach of #boycottdolcegabbana are so high as to make me think that everyone knows what I mean. I don't want to make a speech neither moral nor of opinions, I think it's right that everyone has his own. I think my...

Wrong way with social? U-turn, a fine is the lesser of two evils.

Nearly every company (large or small) is using social media these days. But how many businesses are really doing it right? Too many treat this new marketing channel as if it were just another traditional marketing tool. They are blindly jumping on the social media bandwagon. Unfortunately, they are headed in the wrong direction. Social media platforms do not work like traditional marketing. In fact, using them incorrectly could do damage to your business. Good social media marketing can be highly effective at attracting and retaining customers. But if you use it wrong, it can...