It's ironic that a business built around designing and implementing advertising and branding strategies for other businesses could itself struggle with branding and positioning - and yet across the world advertising agencies are suffering from the same problem: Most of them are boring and they all look and sound the same, fat and without an accurate(and unique) positioning! Browse a few ad agency websites and you’ll soon start to see it for yourself; their pages are filled with bland marketing copy which reads almost exactly the same from site to site. It’s no wonder that...