The White House Republican Social Prediction

Can you predict who will be the winning candidate from social media? Maybe not, but it’s a fact that where the Republican candidates for the White House are concerned, their online profiles are already in order of position, but be quick – things can change very quickly…   DONALD TRUMP Donald Trump has practically won already. He changes his cover photo depending on what state he’s in, it’s always glitzy and triumphant, and the word WIN is always in there. A different Facebook cover photo for every city too, while his profile picture stays the…

When was the last time you made your customers feel something?

Watch television for a couple of hours this evening and, along with the entertainment of your choice, you’re also going to be exposed to a large array of commercials. Many of these will be instantly forgettable: it doesn’t matter how many times you see them you probably don’t remember them or what brand they’re trying to sell. Others, however, will catch your imagination and pull on your emotions, to such an extent that you may find yourself remembering them and even sharing and talking about them with others later in the day. But what is…

Find a positioning, not a position.

It’s ironic that a business built around designing and implementing advertising and branding strategies for other businesses could itself struggle with branding and positioning – and yet across the world advertising agencies are suffering from the same problem: Most of them are boring and they all look and sound the same, fat and without an accurate(and unique) positioning! Browse a few ad agency websites and you’ll soon start to see it for yourself; their pages are filled with bland marketing copy which reads almost exactly the same from site to site. It’s no wonder that…

Native Advertising, Augh!

Native Advertising is cool, it sounds good, but what it is? Why Native? Right now all we are talking (and writing) about Native and at last IAB Seminar the boredom has pervaded the whole hall, even Montemagno has struggled to keep awake the first rows (except those rare moments with cool interventions out from the crowd). Why? Because it was just a challenge trying to explain “how you shove the content unexpectedly.” But why? I think unfounded, everything can be translated with a simple concept, instead of complex verbal articulations. “Advertising bust balls” Is this discovery of 2015, of which you…

Who washes whiter?

Have you ever compared different detergents? Who washes whiter is the same question that adv agencies’s customers asks. Why? Because agencies are exactly like detergents. Same white, same chemical elements, similar pack, different price. So, how choose a detergent? Choosing the one recommended by friends, the one with the most beautiful pack, the one that has invested more in advertising, the one with the “best” components, or one that costs less? And yet, I should pick the one that washes better. Friend’s advice. Well, there are not many things to add. Friend’s advices, are always…

#boycottstupidity

I won’t listen to anymore an Elton John’s song. At least not consciously. (Hard promise to keep …) Everything starts from an interview by Domenico Dolce where he said: “I’m not convinced about children of chemistry, synthetic children, rented uterus, seeds selected from a catalog.” I don’t go ahead with the explanations since the reach of #boycottdolcegabbana are so high as to make me think that everyone knows what I mean. I don’t want to make a speech neither moral nor of opinions, I think it’s right that everyone has his own. I think my…

Wrong way with social? U-turn, a fine is the lesser of two evils.

Nearly every company (large or small) is using social media these days. But how many businesses are really doing it right? Too many treat this new marketing channel as if it were just another traditional marketing tool. They are blindly jumping on the social media bandwagon. Unfortunately, they are headed in the wrong direction. Social media platforms do not work like traditional marketing. In fact, using them incorrectly could do damage to your business. Good social media marketing can be highly effective at attracting and retaining customers. But if you use it wrong, it can…

Touching your consumers is not sexual harassment!

Branding your business is no longer limited to slapping your logo on some pens and mouse pads and handing them out at the latest convention. Forward thinking companies are turning to emotional branding to get their message across and to strengthen their relationships with customers. By using emotional branding in your marketing efforts you will be creating messages that appeal directly to your audience’s desires, needs and aspirations. When your customers make this kind of connection with your company they will be far less likely to defect to your competitors and in some cases become…